Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"Creating Shared Value is a fresh approach to capitalism, one that argues for taking more social resp" [...]

Malin Orebäck

"The development of malaria prevention in sub Saharan Africa was the most eye opening venture of my p" [...]

Marcus Heneen

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"It’s very rewarding working closely with others who share the same common goal: to make things and" [...]

Siamak Tahmoresnia

Artipelag

The chair November, a modern classic

"Brands need to re-negotiate who they are in order to become more meaningful for people. A razor shar" [...]

Jakob Boije