Empowering people and brands every day through insights, design and innovation.
We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.
Lead user method development
Healthy food innovation
The user-driven transformation of health care
Designing a digital banking experience
"When you switch perspectives, you might discover new things. How does the world appear for a person " [...]
"Design is all about catering for people. The artificial world is ours in the making and it seems str" [...]
New technology saves lives
Bring your kids along
Try, Change, Boom
"I don't work with design. I work with people. Designing for better emotional experiences with produc" [...]
The chair November, a modern classic