Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"Unlike other consultancies, we don’t just ask people what they want, as this will only provide ins" [...]

Hans Himbert

"Creating Shared Value is a fresh approach to capitalism, one that argues for taking more social resp" [...]

Malin Orebäck

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"Becoming truly digital starts with becoming truly physical. Involving people – their needs, aspir" [...]

Daniel Sjöblom

Artipelag

The chair November, a modern classic

"I believe in our relentless pursuit of innovation opportunities through interaction and co-creation " [...]

Marcus Gabrielsson