Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"The development of malaria prevention in sub Saharan Africa was the most eye opening venture of my p" [...]

Marcus Heneen

"I don't work with design. I work with people. Designing for better emotional experiences with produc" [...]

Thomas Nilsson

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"It’s very rewarding working closely with others who share the same common goal: to make things and" [...]

Siamak Tahmoresnia

Artipelag

The chair November, a modern classic

"Design is all about catering for people. The artificial world is ours in the making and it seems str" [...]

Ellen Wheatley