Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"Truly understanding the specific primary and secondary end-users as well as having experience and in" [...]

Liselott Silvhed

"I don't work with design. I work with people. Designing for better emotional experiences with produc" [...]

Thomas Nilsson

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"It’s very rewarding working closely with others who share the same common goal: to make things and" [...]

Siamak Tahmoresnia

Artipelag

The chair November, a modern classic

"I get inspired by the notion that I can improve the everyday lives of people — it´s an awesome fe" [...]

Joakim Ahlström