Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"I believe in our relentless pursuit of innovation opportunities through interaction and co-creation " [...]

Marcus Gabrielsson

"Design is all about catering for people. The artificial world is ours in the making and it seems str" [...]

Ellen Wheatley

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"When you switch perspectives, you might discover new things. How does the world appear for a person " [...]

Madlene Lindström

Artipelag

The chair November, a modern classic

"Creating Shared Value is a fresh approach to capitalism, one that argues for taking more social resp" [...]

Malin Orebäck