Empowering people and brands every day through insights, design and innovation.

We are one of the world’s top-ranking design and innovation consultancies. Everything we do is the result of deep insights into what people really need, feel and desire.

China hot topics

Growing customer focus in China

PepsiCo

Healthy food innovation

Health Hack Academy

Hacking for better healthcare

Discover our

Focus Areas

Connected Health

Customer Experience

Empowered Products

"I believe in our relentless pursuit of innovation opportunities through interaction and co-creation " [...]

Marcus Gabrielsson

"Creating Shared Value is a fresh approach to capitalism, one that argues for taking more social resp" [...]

Malin Orebäck

Irras

New technology saves lives

Thule

Bring your kids along

Decoding trends

Try, Change, Boom

"The development of malaria prevention in sub Saharan Africa was the most eye opening venture of my p" [...]

Marcus Heneen

Artipelag

The chair November, a modern classic

"Becoming truly digital starts with becoming truly physical. Involving people – their needs, aspir" [...]

Daniel Sjöblom