By basing aesthetics and functionality on user needs, we designed a range of award winning products that make it easy for seniors to join the digital revolution.
Impaired sight, hearing and mobility affect the everyday life for 45% of everyone over 75. For most of us, digital devices play a natural role in our lives, but the pace of technology is leaving certain groups trailing behind.
Our collaboration with Doro, a leading Swedish consumer electronics company, is a great example of Inclusive Design. Together we have created a new market for easy-to-use electronics. Our work positioned Doro in the frontline of innovation for seniors, resulting in Doro topping the list of best performers on the NASDAQ OMX Nordic Exchange
A growing market
The contrasting visual identity of dark buttons on light surface has become a benchmark for senior-friendly mobile phones. Some senior users simply could not use a mobile without Doro, but the products have also found an expanding market with all types of consumers looking for easy-to-use electronics.
It’s great that our products are receiving attention from a design perspective. Traditionally, this has been a niche product area, far too limited in form and functionality.
Jérome Arnaud, CEO, Doro.
We started working with Doro in 2006, developing the first GSM phone for seniors, and other devices based on the new business strategy and identity. Over the years we have developed and designed hardware, UI, GUI as well as the Guidelines and CMF strategy. The latest milestone is the launch of the first smart-phone especially developed for seniors.