Råd & Rön

From physical publication to digital service

With the rise of digital media and the proliferation of content, magazines and print publications have suffered from declining readership and revenues. Simply creating a digital copy of a physical magazine has not proven successful – yet a combination of great editorial content, digital service and business development can successfully guide a publication into the future.

Råd & Rön recruited Veryday to help create a new digital presence that would carry over their strong brand reputation and reader base. Veryday contributed to the strategy and concept behind Råd & Rön’s new website and service, as well as its user interface design, conversion optimization, visual design and business consulting, to create a digital presence with a stand-alone revenue formula. With the new digital service, for a small fee consumers may search for and purchase the results of any test in the company’s extensive library or receive subscription-based universal access.

Each detailed test result includes interactive charts and guides that help consumers make an informed decision prior to any major purchase. With a focus on comparative product tests and articles that complement them, the service is personal and interactive. This digital transformation has improved the brand’s customer experience, is a great financial success and has been named “best digital trade publication 2015” by the Swedish Magazine Publishers’ Association.

Råd & Rön provides a service that helps people make an informed decision before purchasing a product. The challenge for us was to understand the triggers for making people pay for this sort of service in a world where information is free, accessible and just one click away.

Daniel Sjöblom, VP Digital Transformation