The story unfolds..

The future of integrated Health Care

Bernard is a 48-year-old banker from New York. Like most others in his profession, he works long days and encounters a high level of stress. He is a ticking clock, and a few years ago the excessive stress, lack of exercise and fast food resulted in acute Coronary Arterial Disease (CAD). Doctors warned him that if the condition was left untreated it would become life threatening. Fearing a stroke or possible paralysis, Bernard decided to look into the latest health products and services through his health care service provider. By using the ‘CAD-Treatment Service’ Bernard prevented his health from slipping out of control.

Integrated organizations for seamless healthcare

In the near future, Health Care Service Providers (HSPs) will be more strategically integrated, to merge hospitals, pharmacies and professional medical networks, able to provide more seamless and better care for citizen subscribers. Most HSPs will also have strong partnerships with internet service providers (ISPs) allowing easier access to the benefits of the Internet.

Unobtrusive and convenient

The ‘CAD Treatment Service’ is the kind of medical-service that is typical in future scenarios work. Bernard’s doctors can use his health stats to prescribe a custom-coded, custom-manufactured ‘CAD device’ which Bernhard purchases from a local pharmacy. Much like today’s mobile phones, he subscribes to an annual service that includes the device. The CAD service device is unobtrusive and feels soft and comfortable to the touch. Bernard clips it to the inside of his clothing, so that it is in constant contact with his skin. The CAD device is programmed with customized software application especially suited for Bernard’s CAD condition. The surface of the device comprises millions of nano-hairs, which not only detect pH levels and other critical factors in his blood, but also dispense prescribed doses of medicine depending on his status, mood, and stress levels.

Once worn, the nano-sensors in the CAD device perform periodic routine checks to monitor Bernard’s vascular biometric data. The CAD app is automatically synchronized to his mobile device – giving him, his doctors and his chosen medical social networks access to his vascular data.

Bernhard uses his device or smart surface to connect to GlobalHeart.com to renew his subscription for the CAD Treatment Service. He can access his detailed directory of doctors, fellow patients, medical prescriptions and other daily health care programs such as diet and exercise- as well as his own ongoing data diary. Throughout his recovery, Bernhard gains vital knowledge about his heart condition, and developed valuable relationships with doctors, dietitians and other cardiac specialists. His information turns out to be invaluable to an old acquaintance – Hannah who Bernhard meets at a dinner party.

Hannah: Preventing the inevitable

Hannah is a 51-year-old journalist living in Paris. She has a demanding position at her company, which involves a relentless amount of travel including long hours of sitting still, and a lot of rich, fatty food. Hannah has always thought of herself as a healthy person; she loves going for long walks at the weekend and she enjoys making delicious dinners for her family and friends.

Keeping on track

To stay healthy despite her stressful life, she takes care of herself by using a General Health (GH) Service that she has bought from the Integrated Health Care Store. Much like the CAD Treatment Service, the GH Service monitors Hannah’s basic biometric data – pulse, oxygen levels, tidal breath and blood pressure. The service helps guide her towards a healthier lifestyle by prompting her on meals, personal training, and advice on vitamins and nutrition. In recent months Hannah sensed that something might be wrong. She has been constantly tired, short of breath and has felt frequent palpitations.

Collected user data helps prevent disease

One evening Hannah meets Bernhard at a dinner party at Bernhard’s. Over casual conversation, Hannah and Bernhard decide to connect and compare biometric data on Bernard’s smart table. They simply place their palms on the smart-surfaced table . Hannah discovers that her biometric data, especially her blood, match Bernard’s data from 5 years ago, just before he was diagnosed with a CAD-problem. She realizes that she needs to get this seen to as soon as possible.

Since she was alerted at an early stage, Hannah can prevent a severe health condition from occurring. All of Bernhard’s medical experience, networking and knowledge come to her rescue. Bernard instantly shares his knowledge and contacts with Hannah so that she can kick-start her preventative treatment for potential cardiac disease.

‘The Future of Integrated Health Care’ story includes a functioning software prototype (‘Helping Hands’) on the Microsoft Surface and a personalized medical concept device (‘miniME’). The experience envisioned by Veryday comprises illuminating scenarios and user profiles, and was developed by the Life Science team at Veryday, consisting of interaction designers, product designers, design strategists and graphic designers. Their challenge was to envision a complex future and to develop user friendly, intuitive solutions for the world to test, use and reflect on. They have created an experience that combines intuitive gestural interaction with well-resolved service scenarios for the healthcare industry. Veryday hope that ‘The Future of Integrated Health Care’ will inspire deeper discussion and development in the medical industry. With current day technology, staying in great shape and avoiding illness is within our reach anywhere and anytime.