Global Reach

Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm Stockholm

People-Driven Innovation

Our philosophy is crisp, concise and compelling.
We passionately believe that user-centric solutions based on genuine user insights can empower, enrich and energize both people and brands.

By relentlessly pursuing our philosophy since 1969, we have helped clients enhance the quality of life for millions of people all over the world. And we have helped the same clients build and revitalize thousands of corporate, product and service brands all over the world.

What We Do

By challenging organizations all over the world to rethink
what they offer and how they deliver it, we create new business opportunities and strengthen brands through the power of People Insight, Design Impact and Business Innovation.

People Insights
Understanding peoples’ needs and desires now and in the future.

Design Impact
Creating total experience design of products and services in the physical and digital world.

Business Innovation
Challenging and transforming businesses.