Stanford Medicine X is the leading patient-centered conference on emerging technology and medicine. We’re very excited to be doing a presentation on the Patient Journey project and perform a workshop around Emotional experience mapping at this years conference. Scientific research studies and scholarly practice-based work in the area of emerging information and social technologies and their effects on the field of medicine will be the primary scientific focus of the Medicine X conference this year.
We tend to think we are rational when it comes to making decisions, but our emotions rule! Veryday has worked jointly with organizations both big and small, including several Fortune 100 companies, to define a method for capturing users’ feelings in a multitude of situations called Emotional Experience Mapping. This workshop will guide participants through a hands-on experience of how the method works.
Jakob Boije, President & Partner Veryday Inc.
For the workshop, we will choose a common healthcare scenario that all participants can relate to, such as a doctor’s visit for an annual physical. Participants will be divided into two groups: actors who will re-enact the scenario playing the various roles – patient, physician, nurse, etc.; and researchers who will be tasked with capturing notes and photos throughout the experience. Before, during and after the doctor’s visit, the researchers will probe the actors about how they are feeling at key moments. Emotions will be captured with multi-media tools and will be used to create an Emotional Experience Map. We will then work together to ideate around potential opportunities for new product and service solutions that could better meet the needs of the users during the doctor’s visit. After the workshop, each participant will receive a digital capture of the Map as well as a basic set of tools to conduct this type of research within their organization.
Current methods, such as quantitative research and qualitative observations, of addressing the needs of users only get us so far. It’s only when we can understand users’ emotions on a deeper level that we can truly start addressing the hidden potential of creating user-centric solutions that transform healthcare. This highly collaborative session that will address the needs of multiple stakeholders will do just that.