All About People

We are a group of people passionate about people. In our multi-talented design teams you’ll find strategists and business innovators, researchers and human factors specialists, and quite a few designers.

Adam Wittsell

Creative - New technologies

I’ve been working at Veryday since 2006. I learn new stuff every day from all the creative and curious souls that work here. The atmosphere is one of a big warm family.

Alexandra Romin

Director of First Impression

Travelling, meeting new people, finding myself in a completely new situation, is a great source of inspiration to me. That in combination with the awesomeness of a thorough well executed design synthesis, that suddenly reveals something unpredictable and untapped, when you just know that you stumbled upon something great to build your design around

Anders Arnqvist

Senior Designer

Andrea De Angelis

Associate Director, Staffing

I’m a researcher working on understanding how people use collaborative design methods to identify design opportunities. At Veryday I have learned that being open, proactive, and visual with individual work fosters a sense of pride and unity throughout the entire process.

Andrew Whitcomb

Senior Designer

Working with the best people in a multicultural, multidisciplinary, and creative environment gives us the opportunity to create amazing things. For me, working at Veryday is a perfect combination of the things that inspire me the most: working with fabulous people all over the world and creating great business. I get inspired by traveling, and being close to nature.

Anna Bäck

Chief Operating Officer

Anna Boström


I have a great interest in outdoor and sport products. It is an area that is very challenging to work with since it is always on the front edge concerning performance, aesthetics and materials. I have learned to be a good listener, to understand the user’s needs and aspirations, and also the client’s. The users are the experts, but we excel at creating future concepts leveraged from the knowledge we gain from them.

Anna Carell

Associate Design Director

I solemnly swear that I am up to no good.

Anna Hellmer


AnneMarie Lock

Associate Design Director

My focus lies within design driven by functionality as opposed to functionality driven by design. When we developed the EzyStove, for example, the aim was not to create the most efficient stove with the most advanced technology. It was to design a stove within the given parameters that focused on benefiting the real needs of real people in their actual lives. It needed to be super cheap and super simple to assemble.

August Michael

Design Director

Benedict Sheppard

Business Development

I’ve always been one to pull things apart to see how they work, building using whatever I could find, and assembling things without instructions. I seek to create honest products that evoke meaningful interactions for users. As designers, we have the ability to shape the world around us for the better, and this is possible by designing meaningful products with integrity and honesty.

Bryce Booth


Carl Sahlin


People, that’s what’s most important to me in life. Friends, strangers, weirdos, talents – they are all peculiar and a great source of inspiration. I want to design for and with people and therefor always be open minded and curious in the work I do. 

Carolina Bertilsson


Christina Blixt Henningsson

Dining Hostess

Daniel Höglund

Chief Design Officer

Becoming truly digital starts with becoming truly physical. Involving people – their needs, aspirations and behaviours – before, during and after the creation of your digital experiences makes the whole difference. That’s also when digital design can create business innovation. For real.

Daniel Sjöblom


In my work I never stop asking questions during the design process. Getting involved in and understanding people’s needs, wishes and dreams is imperative for the creation of, not only intuitive, efficient and easy to use, but also appealing and exciting design solutions.

David Crafoord

Director Industrial Design & Professor

I can’t imagine dedicating my life to anything other than reaching the everyday people out there, and trying to contribute for their lives to be more enjoyable. There is no shortcut to gaining real insight about people — well designed and thoroughly performed research is irreplaceable.

Diana Africano Clark

VP Design

Doris Feurstein

Senior Designer

Eilidh Dickson

Associate design director

Eline Ermens

Senior Design Strategist & Researcher

I always try to apply an inclusive approach in my design projects. My ambition is to create a design that is truly accessible and available to as many users as possible.

Elisabeth Ramel-Wåhrberg

Senior Designer & Project Manager

Where technology meets function, form and shape in the best way, that’s where I thrive the most. I am driven by demystifying tech, simplifying the user experience and surprising the real user with the solution. Making the world more accessible for everyone and constantly developing our gray matter.

Ellen Sundh

Creative Technologist

Design is all about catering for people. The artificial world is ours in the making and it seems strange not to address it from our own needs. I think this has become even more manifested in me since I started working at Veryday.

Ellen Wheatley

Ergonomist and Senior Design Researcher

I love the ideation and concept development phase. I am also very passionate about production, realizing a design together with a factory. Achieving the desired result after hard work and finding the right materials, finishes and color matching – is lots of fun and very rewarding.

Emelie Hedén Edlund

Associate Design Director

Erik Ceder

Senior Designer

My main focus is ergonomics and design research. I get inspired by the user’s needs and aspirations. Good design should also incorporate history and tradition, even though it may be super modern.

Fredrik Ericsson

Senior Design Researcher & Human Factors Expert

Everyday life inspires me. I always try to be open-minded for the unexpected and rethink what is commonplace.

Frida Åberg


Gaëlle Le Gélard

Senior Designer

Unlike other consultancies, we don’t just ask people what they want, as this will only provide insights of their previous experiences.

Hans Himbert

Senior Designer & Medical Device Expert

We go to extreme thoroughness to get the job done, and always challenge ourselves by opening up the world of design and design thinking to the people we aim to ultimately help.

Hans Nyström

Senior Designer

Hayden Lindskog

Design Researcher

Sketching, drawing and illustration are my specialties and my interests. I´ve learned to trust my gut feeling and that all people have something interesting to tell.

Henrik Nelson

Senior Designer

Ilya Yudanov


Isabela Carvalho

Senior Designer

Jaime Lee

Business Development Middle East & Healthcare Expert

Brands need to re-negotiate who they are in order to become more meaningful for people. A razor sharp focus on life’s hardships, while also celebrating its positives, is one of the most effective ways to secure positive growth for any business. Wiring your entire operation around people driven innovation is an essential trait for the leaders of tomorrow.

Jakob Boije

Global VP Healthcare

My interests lay in genuine, honest and often functionally scaled down objects and products. If it’s also done with grace – here’s my money, take it! Hopefully it will serve me for a lifetime.

Jan Puranen

Senior Designer

Jens Asserlind


I get inspired by the notion that I can improve the everyday lives of people — it´s an awesome feeling! My own favorite inventions are “smartphones”, that offer the ability to stay connected to anything, or anybody, while having a powerful device right in hand, capturing and assisting daily life. Then something like, the zipper — pure function, invented a hundred years ago in Sweden — “zip-it”, need I to say more?

Joakim Ahlström

Associate Design Director

Today’s challenge is not just about making good design, but also breaking through the media noise with the right message. There are tons of players in the business of design, but few companies put people and the planet at their core like Veryday. The desire to tell successful stories about design that really make a difference in people’s daily lives is what drives me.

Johanna Desthon

Manager Corporate Communications

I like the challenge to combine a technical solution with the design in a nice blend. I have a great interest in outdoor and sport products. It is an area that is very challenging to work with since it is always on the front edge concerning performance, aesthetics and materials.

Jonas Dolk

Senior Designer

My colleagues go to extreme lengths to get the job done, and done well. What great motivation!

Jonas Peyerl

IT Manager

My interests ultimately lie at the intersection of business strategy, ethnography, design, and social innovation. I’m deeply fascinated by the factors and events that launch successful initiatives and what causes them to gain adoption in societal structures.

Julie Thiery

Senior Designer

Karoleen DeCastro

Senior Designer

Katarina Starendal

HR Manager - currently on parental leave

To make a great product, you need to make many models and try them out. Learning by doing is key to building engaging experiences for an evolving and uncertain future.

Kristian Eke

Senior Design Engineer

Lars Sundelin


Learning by doing is key to building engaging experiences for everyone involved. Together with patients, caregivers, HCPs and other stakeholders we unlock unmet needs making sure each journey includes moments of “wow” and excitement that exceed customer expectations.

Laura Almenberg

VP Design

Our increasingly digital world is fascinating and challenging. Without physical boundaries we are only limited by imagination and the technology at hand. Finding the edge between what´s imaginable and what´s doable is really motivating. To succeed you have to merge insights about real users and your own visions, celebrating both usability and emotional experiences.

Lennart Andersson

VP Design

Lina Gavie

Senior Designer

Lina Trulsson


Creating Shared Value is a fresh approach to capitalism, one that argues for taking more social responsibility and creating better circumstances for everyone involved in a company or business idea. The results are healthier business environments and greater profits to all. It is truly inspiring when smart solutions like the EzyStove result in a win-win situation.

Malin Orebäck

VP Design

The development of malaria prevention in sub Saharan Africa was the most eye opening venture of my professional life. The most rewarding experience you can have is to be able to really change peoples’ lives for the better.

Marcus Heneen

Associate Design Director

I believe in our relentless pursuit of innovation opportunities through interaction and co-creation with all the diversity that is constituted by the human being. Facilitating creative interaction between the relevant users, clients, stakeholders, women, men, children, professionals, amateurs to generate insight and build innovation strategies, is what I love to do. And Im fortunate enough to be able to do it almost every day!

Marcus Mansjö

VP Business Innovation

I create functionality with attraction.
Quite simply, I make things work better.

Mårten Andrén

Senior Designer

The diversity in people, projects and challenges that I meet every day at Veryday is so over whelming. It is amazing what comes out of this chapel.

Matilda Månsson

Finance & Administration Manager

Medini Cardenas

Senior Designer

Michael Waltinger

Design Researcher

Mina Sigurdson


At Veryday we are committed to helping people live healthier, happier and wiser lives. And now is a truly opportune moment in time for doing so because we can leverage the power of mobile devices and ubiquitous connectivity to create new experience paradigms from healthcare and hospitality to transportation and finance.

Montana Cherney

VP Design

Good ideas are really only valuable if you have the strength and stamina to fully develop them and bring them to market. There are tons of “good ideas”, but unfortunately fewer examples of people and companies that actually have the ability to execute them and hence allow populations to benefit.

Niclas Andersson

Chief Business Officer

I am an evangelist for future thinking. If we have the possibility to step outside what we see today and imagine what could be tomorrow then we can create true innovation.

Nicola Chamberlain

Design Director, Trend Forecasting & Strategy

Oskar Juhlin

Director Industrial Design

The better the ground work the better the outcome of the project. I believe that the physical ‘exploring’ and ‘trying’ should happen as early as possible in the design process. This coupled with working closely with users and consumers to really understand really makes the difference.

Pelle Reinius

Design Director

A non-hierarchical organization like Veryday leads to innovative ideas and development with game-changing results. I am proud of being a part of a daring, fun and risk-taking team that continues to create groundbreaking and award winning design over and over again.

Peter Ejvinsson

Senior Designer

The most powerful products and services are founded in human centered design. Our teams draw insights from actual users to create engaging experiences that are meaningful for people. Combining design and analytics is powerful for businesses wanting to truly connect with their customers and design things that actually matter to them. This kind of impact is what drew me to Veryday. I want to see products and services that make it out into the world and that get used.

Richard Vander Meer

VP Client Development

Rikki Goldenberg

Associate Director of Project Management

Robert Lindahl

IT System Administrator

It’s very rewarding working closely with others who share the same common goal: to make things and life better for people. At Veryday every day is different — it is such a great community of inspiring designers.

Siamak Tahmoresnia

Design Director

Sofia Jacobsson Warfaa

Senior Designer & Project Manager

What I’m most passionate about is helping our clients embrace opportunities to improve or innovate their offering. If we do it right it will radically transform the experience of customers and employees and generate sustainable value at the same time.

Stefan Moritz

Global VP

I’m specialized in product development, technical solutions and model-and prototype creation. There is always a possibility to make improvements to a long-time established product and I’m driven by surprising the end-user with a fantastic solution.

Stefan Strandberg

Senior Designer & Project Manager

Tara Mullaney

Design Researcher & Designer

I’m passionate about creating not only stylish design, but also smart and functional solutions for the end user in their current context and over time.

Teresa Hilli

Senior Designer

I don’t work with design. I work with people. Designing for better emotional experiences with products or services puts a new set of demands on us designers.

Thomas Nilsson

Global VP

I get inspired by a combination of tricky problems and short timelines. I love the whole process, from research, planning and executing presentations, to the satisfaction of seeing the effect of our work, in real life, actually working out better than anyone even dared to imagine in the beginning.

Ulrika Ewerman

Director Customer Experience

Ulrika Vejbrink

Associate Design Director

Xavi Vilar

Associate Design Director

Yui Komatsu