Design thinking


Emelie Hedén Edlund





The international Furniture Fair in Milan is the largest trade show of its kind in the world, showcasing the latest in furniture and design from around the globe. This exhibition is also a leading venue for designers, creatives and forecasters from outside the furniture sector to exhibit and share new ideas. The fair is unique in that trends manifested here influence all sectors– from automotive to digital.


Third industrial revolution

Conventional views on supply chain are currently under scrutiny by maker, DIY, hacking and tinkering mindsets. The producer of the future must focus on customization for the masses, and online open source platforms provide the opportunity for consumers to share and be a part of product development and “making” processes. The evolution of 3D printing is at the core of the third industrial revolution. It is transforming the way we think about design and manufacturing forever.



Emotional consumption

Today’s consumers are looking for meaningful products with emotional value. They commit to brands they trust and ones that listen. Reacting to their customers’ desire to live more sustainable, socially aware and ethical lives, most large companies understand that ecological and social factors are now just as important in turning a profit as are economic decisions. Emotional consumption is about longevity, high quality, authenticity and unique expression – in other words, products that have the potential to become heirlooms in the future.


Embedded technology

Ideally, embedded technology should respond to people’s lifestyles while it delivers great convenience and efficiency. The Responsive Home, for instance, would be an architectural version of the quantified self: leveraging the ability to track and monitor behavior for a better and more convenient lifestyle. These days, consumers expect to acquire furniture and physical products equipped with some degree of sophisticated embedded technology ¬ from sensors to cameras, from operational systems to a portfolio of applications.


Quiet Space

More and more people are consciously cutting themselves off from real-time digital interactions, instead seeking peace and quiet in their increasingly time-starved lives. Inspired by reduction, simplicity and austerity philosophies, Quiet Space aims to minimize technological noise and flow disruption. We strive to live in harmony with each other and the natural world. Brands need to support people who want to pair digital social behavior with privacy and a more considered pace of life.


Transformable living

Increasingly customizable solutions for the home accommodate a wide range of needs and aspirations throughout the day, week or season, bringing greater functionality and flexibility to urban lifestyles in mega cities of the future. Nomadic living and the contemporary micro home movement require modular, adaptive, smart solutions in order to accommodate multiple occasions, needs and people.