Design thinking

Recipes for Great Design part 1

Diana Africano Clark

Design Methods

These ways of working are built on the values that define Veryday, and many are deeply ingrained in our company culture. In an effort to capture the knowledge that lives in the minds of our designers, we’ve implemented a new process to document the methods we use. We now want to share some of those methods with you!

In the new Recipes for Great Design series on our website, you’ll see how the design process is something like home cooking. First, we lovingly harvest our ingredients from scratch – no artificial shortcuts allowed! Then we mix insights, expertise and technology with knowledge about our guests’ special requirements and desires. Finally, we let it all simmer together into a great, tasty experience. These design recipes will become a recurring feature on the Veryday website, and we invite you to follow along by subscribing to our newsletter.

Over the past 46 years, designers at Veryday have been inventing, refining and reinventing methods and tools that cover the entire design process – from initial research to final implementation.

The Framework

Before we jump into exploring our methods, we’d like to offer some insight into the larger frameworks where they live. Each method we use strives to uphold three design principles, and is grounded in our company values and philosophy. Empathy comes from our heritage of inclusive design and our belief that the best solutions spring from genuinely caring about people’s welfare. Thoroughness means striving to create the best product or service possible within the constraints of a project. And since each project is different and has its own set of requirements, flexibility in process is crucial. After all, a great chef never cooks entirely by the recipe…

Many of us in the design community realize that a linear process just doesn’t work. Every project goes through various iterations, and most of the time looks a little messy from the outside. For example, research methods are required in several different phases – from initial internet searches to testing high-fidelity prototypes and conducting in-depth interviews in context. However, even though they’re not always clear-cut, we’ve identified five main activities that we strive to incorporate into every project. In the series next article, we’ll explain the activity called Investigate Contexts and describe a method called Co-Constructive Interviews.

What makes us unique is that we tend to design new methods and new ways of working on every project.

Thomas Nilsson, Veryday

It sounds like a cliché, but everyone here really does design from the heart and strive to create a better world.

Pernilla Danielsson, Veryday