Bicycles are one of the most eco-friendly forms of transportation, but today’s bike market can be intimidating. Specially customized bikes exist for every activity and every type of person, not to mention the many – and often complicated – technical specifications that only experts understand. The Veryday design team has focused on developing a bike that is the exact opposite of all these bells and whistles: the IKEA SLADDA is easy to understand, easy to use and easy to like.
The Veryday design team applied IKEA’s long heritage of accessibility and its Democratic Design approach to create a game-changing bike that breaks all the rules. SLADDA has a clean and neutral design that’s been rigorously tested. Veryday’s people insight methods insure that the bike is reliable, safe and eco-friendly – and that it accommodates a broad range of people in their everyday lives.
SLADDA may look like your ordinary bike, but it’s anything but ordinary. The bike is built entirely out of high quality materials but doesn’t compromise on style or affordability. SLADDA is gender and activity neutral, and comes with an ingenious click-on knob system that distinguishes it from the competition. The click-on system makes it possible for each user to effortlessly customize their bike with racks, baskets, a child seat or even a trailer.
Smart, sustainable and game-changing
The extended chain stay improves heel clearance for big bags and baskets carried on the rear rack. It also allows extra space for a comfortable ride with a child seat mounted.
SLADDA has an automatic rear hub with two gears, no wires to adjust or shifters that need shifting, and offers easy pedaling – even uphill.
The user can also increase load capacity without overloading the bike or risking safety levels, making it possible to transport heavier cargo. SLADDA is the perfect choice for the urban lifestyle.
Applying Veryday’s user-centric methods, prototypes went through a number of assessments by various bicycle test users to ensure maximum safety and comfort.
The click-on knob system is what makes SLADDA a truly unique bike. SLADDA can be compared to a tablet with apps – you can customize it with several different accessories adapted to make everyday life easier. With SLADDA, the user could replace their car and contribute to a more eco-friendly environment.
Oskar Juhlin, Director Industrial Design at Veryday
SLADDA - the new and smart bike by IKEA
Swedish newspaper Expressen writes that “SLADDA is a unisex bike, with customized accessories made for the urban lifestyle/…/created by Oskar Juhlin, Jan Puranen and Kristian Eke from Veryday Designstudio”.
IKEA to launch low-maintenance SLADDA bicycle for urban riders
Popular and influential architechture and design magazine and online publication Dezeen Magazine writes the following about the IKEA bike SLADDA. “Swedish furniture giant Ikea is set to release a lightweight bicycle tailored for city environments, designed with a rust-free belt to replace the traditional bike chain/…/The model features a matte grey frame, and was created by Oskar Juhlin, Jan Puranen and Kristian Eke from Swedish studio Veryday Design.”
IKEA's bike SLADDA receives the Red Dot Design Award
The SLADDA bike by IKEA will be released in august, 2016. SLADDA has already received an award for best product design in the Red Dot Design Award – one of the world’s largest design competitions . It also has been named ” Best of the Best ” category groundbreaking design in the competition.
IKEA is About to Launch a Chainless Urban-Friendly Bike
“Swedish furniture giant IKEA has announced plans to start selling a chain-less bike designed to fit an urban lifestyle. The unisex bike, named Sladda, was created by global design consultancy Veryday, and is tailored to be as low-maintenance as possible”, writes online publication Highsnobiety, covering forthcoming trends and news in fashion.
IKEA is Rolling Out a Low-Maintenance Urban Bicycle This Summer
The voice of Urban Bicycle Lifestyle, Momentum Magazine, writes that the SLADDA bike “is a uni-sex bike with customized accessories designed to fit an urban life”.
Ikea Will Offer Sleek Lightweight Bike This Summer
“Sladda, the lightweight, aluminum-frame unisex bicycle is built to wind along city streets in style. Designers from Swedish studio Veryday collaborated with Ikea on the bicycle’s clean-lined design and its accessories, which include a trolley on wheels that rolls behind the bike, a rack, and a basket.”
Ikea's New Bike Is Designed To Take On Cars—And, Yes, It Packs Flat In A Box
Veryday’s Director of Industrial Design, Oskar Juhlin, is interviewed by online publication Fast Company on the making of the IKEA bike SLADDA.
IKEA to launch their first bicycle – and yes, it's flat-pack
“Made in partnership with Veryday, a design studio whose clients range from Swedish supercar maker Koenigsegg to Scandi-stroller firm BabyBjörn, the new unisex bicycle will be available in one colour, two sizes, and have a host of customisable add-ons and extras.”
IKEA has designed its First "Urban Lifestyle" Bike
DIY & Lifestyle online publication Brit + Co writes about how “cycling gals, excercise-lovers and and anyone who is interested in stylish transportation” soon will be able to ride a bike “IKEA-style”. Veryday’s Director of Industrial Design, Oskar Juhlin, is quoted likening the bike to a “tablet with apps – you can add endless accessories to enhance the ease of use.”