We’re excited to welcome Edwin Li to Veryday Stockholm as a senior designer in the service sector. Edwin brings strong expertise in finding solutions based on user insights and conceptualizing digital user experience for products and services, achieved through user journey mapping, prototyping, sketching sessions, usability testing and numerous other methods. Edwin feels that good design is invisible and positive experience seamless – and he’s always looking for the perfect balance between form and function.
Born and raised in multicultural Kuala Lumpur where many languages are spoken, Edwin has always been fascinated by visual language, which tied in well with his background in advertising. Of Chinese roots, he speaks a variety of languages himself, including English, Mandarin, Cantonese and Malay.
Having worked in the communications and advertising fields, Edwin was looking for more tangible work that would have a longer life and use. This interest prompted a switch in direction toward service design. Prior to joining Veryday and since moving to Stockholm five years ago, he has worked on digital interface design for services and connected products. He worked in Malaysia for several years before that.