Swedish telecom brand Com Hem/Phonera recently released an entirely new cloud-based business telephone system. Recognizing that user experience is a crucial part of successful service, the company engaged Veryday to design a full solution app to go along with it.

Through user studies, concept development, interaction design and digital design, the app we created now allows small business IT administrators to easily handle telephone errands directly from a smart tablet. Up to 80 percent of all phone system functions can be reached via the app, including many that were previously only accessible by calling a support team.

MOBIL magazine recently tested a wide selection of Swedish business telephone services and named the Phonera app the best tool on the market!

Phonera’s tool introduces a smart tablet app for settings and ordering new services. The interface is user friendly and gives an overview of the phone exchange’s configurations and costs. The app is well made and manages chat, referrals and all important telephone functions. For small companies, Phonera’s phone tool is an interesting newcomer – not in the least because of the low start fees.

MOBIL magazine

One of the project’s main challenges was bridging the gap between customer needs and the way existing phone exchange administration tools are currently designed.

When we first screened and tested with users, we discovered that usability and user experience of the range of existing administration tools on the market was very frustrating in several ways. The tools simply did not match what users expected from the service. So what we did was take the existing technology platform and reinvent the total user experience and interface.

Daniel Sjöblom, Director of Digital Design, Veryday

Increased quality of life can be accomplished by improving people’s experiences on many levels – from making healthcare systems more empathetic to just simplifying the workday for professionals in various industries. We are delighted that our experience with user studies and interaction design enables us to create solutions like the Phonera app.

We focused on user experience and dependability when developing the Phonera PBX System with Office Control, and adapted solutions to the needs of small and midsized companies. Even small companies need effective telephone systems – and now they can have that.

Tobias Lennér, CEO, Phonera